IBM watson AI x The world cup
At the 2018 FIFA World Cup, FOX Sports IBM Watson delivered a groundbreaking, Emmy Award Wining digital experience—using AI, real-time excitement metrics, and immersive design to redefine how fans watched, shared, and emotionally connected with the game.
2018 FIFA World Cup Sports Emmy in the Outstanding Trans-Media Sports Coverage
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2018 FIFA World Cup Sports Emmy in the Outstanding Trans-Media Sports Coverage 〰️
AI That Knew What You’d Want to See Before You Did
IBM Watson’s AI scanned match footage, crowd reactions, and announcer tone to generate instant, personalized highlights—creating hundreds of reels across 64 matches, + archival footage dating back to 1966, without human editors.
Excitement Ratings Brought the Game to Life in Real Time
Our proprietary algorithm quantified intensity—using score changes, stakes, and social buzz to surface the most thrilling moments instantly. These insights powered notifications, UI logic, and highlight sequencing.
From mobile to Roku, FOX Sports’ multi-platform rollout delivered a consistent, high-performance experience—streaming every match live, with synchronized real-time data and highlights built in. Fans didn’t just watch—they shared. Integrated social overlays and one-tap publishing let users create and distribute AI-powered highlights from the app in moments.
