AI Drives a Smarter Fan Experience.
Watson Tech at the Masters. A digital platform transforming every shot into a moment of insight—capturing 3D shot data and delivering instant, AI-generated commentary, real-time intelligence, and scalable infrastructure enriching fan engagement.
Through the “My Moments” feature, Watson-powered personalization and app-based viewing, fans evolved from observers to insiders—creating custom player clips, exploring every shot on every hole, and engaging in a hyper-tailored golf experience built for today’s attention spans. IBM’s dark-horse tech transformed mastery into accessibility, blending advanced AI, real-time insight, and seamless UX to deepen every fan’s connection to Augusta National.
Personalized Highlight Reels with “My Moments”
Powered by Watson, this feature let fans select favorite players and receive curated, spoiler-safe highlight packages—so each moment felt personally earned.
Exhaustive Shot Coverage Across Every Hole
In a first-of-its-kind deployment, the digital platform delivered every shot on every hole—giving fans full visibility of the tournament and instantly enriching their viewing experience.
Real-World Social Impact & Engagement
AI-powered storytelling and social promotion drove 4.5 million impressions and 1.9 million video views, tripling engagement year-over-year—making tech not just impressive, but demonstrably magnetic.
