Peacock: Building a Connected Membership Across NBCU
Redefining streaming by fusing content, culture, and community into a dynamic membership model that extends well beyond the screen. This vision creates a living ecosystem where engagement, benefits, and partnerships evolve with every member interaction.
Opening Up Access to the NBCU World
Membership attached to user profiles unlocks contextual benefits: exclusive screenings, red carpet access, park tickets, and cultural events.By integrating viewing behavior and subscription tiers, the model personalizes benefits at scale
EXpanding the value of streaming
Creating recurring reasons to engage
Monthly Fandango tickets, Panera “TV dinner” partnerships, and Airbnb tie-ins with Bravo shows offer ongoing, tangible rewards.Benefits are designed for acquisition, engagement, and retention, ensuring lasting loyalty
Fostering a Connected Membership Community
Season premiere watch parties, local movie nights, and user-curated clips turn viewers into participants.Members gain recognition moments and benefit moments that deepen loyalty and strengthen cultural connection.
