
Ally Bank
An intelligent and modular system that serves the right content at the right time throughout the ecosystem.
Best Content-Driven Website '24
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Best Use of Interactive Content '24
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B2C Content Marketer of the Year '24
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Best Series of Articles '25
Best Content-Driven Website '24 〰️ Best Use of Interactive Content '24 〰️ B2C Content Marketer of the Year '24 〰️ Best Series of Articles '25
Conversationally: Where Financial Stories become smart strategy.
Conversationally is Ally Bank’s data-informed content hub that merges authentic storytelling with performance-driven marketing. Rather than treating content as a set of disconnected blog posts, this platform was conceptualized as a strategic ecosystem: one that nurtures readers through tailored narratives, drawing on real customer data to inspire engagement and conversion.
Transformation from siloed blog to intelligent data-powered content hub.
Insight-driven storytelling using first-party insights—like what customers are saving for through their account buckets—combined with external search trends and social listening, the team built stories that resonate with real-life financial intentions. 
Driving conversion through content moving from passive to active engagement: visitors who consume content from Conversationally and subsequently visit product pages are significantly more likely to convert than those who navigate directly to products.

Content as conversion catalyst.
Leverage your own data.
Design to connect.
Earn attention and fuel business results.
